The District is a vital city center with a diverse population of professionals, visitors, students, researchers and professors. We have over 26,700 employees and 8400 residents within a one mile radius, all working, dining, and shopping in The District on a daily basis. Three hospitals, two newspapers, city and county governments, two colleges and a major university all call The District home.

The District is also home to a number of residents and in the next five to ten years we are expecting significant growth in the residential population as more high density, mixed use projects are developed. With more and more people looking to live at the center of it all, we anticipate a growing population of young professionals, empty nesters and creative workers.

Key Facts

Demographics

Total District Employment, 13,919
Regional Population, 295,501
City Population, 90,947
District Population, 306
Regional Households, 112,588
Average Household Income, $55,348

Students

Number of Colleges, 3
Total Student Enrollment, 34,127
Student Residents, 8094
Faculty/Staff, 12,788

Visitors

Overnight Stays, Columbia, 1,183,000
Hotel Rooms, Columbia, 3847
Convention/Exhibit Attendees, 191,000/ yr
Shoppers From Over 60 Miles, 100,000+
Number of District Festivals, 26
Festival Attendees Who Shop, 47%
Festival Attendees Who Dine Out, 89%

Pedestrian Counts

Saturday, 10:00-11:00 am, 2340
Saturday, 8:00-9:00 pm, 3288
Monday, 12:00-1:00 pm, 1800
All taken on the corner of Ninth & Broadway.

Traffic Counts

Ash east of 5th St., 5646
Broadway east of 4th St., 17,804
Broadway east of 8th St., 15,982
Walnut west of College, 6956
24-hr weekday counts, 2003.

Parking & Transit

On-Street, 1,220
Off-Street, 617
5th & Walnut Garage (under construction), 708
Permit, 4,081
Student, 8,377
Main bus station, 10th & Ash.
Downtown Orbiter Route connects The District with surrounding 3 hospitals and 3 colleges.

Market Demand
A brief analysis of the demand for retail, office and residential housing.

Regional Marketing Data
Complete information about our trade area including population demographics, income levels, buying power and more. We've included information from the three Columbia zip codes.

Consumer Profiles
Profiles of the top consumer groups in Columbia including demographic traits, lifestyle preferences and consumer behaviors. The perfect resource for creating a business plan, developing your marketing, and guiding your advertising.

New!

Starting your own business in The District is easier than you think. Download our new business brochure and get started.
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Overview of market demand. Retail, office and residential demand.
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Retail/Restaurant Survey Report. Find out what types of businesses District customers want.
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Columbia Kudos

Best Place for Start Ups.
Columbia Ranked #1 by Business Week.
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Best Place in Missouri to Open a Restaurant in 2010.
Columbia Ranked #46 in Entire Nation.
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Best Small Place For Business And Careers for 2010.
Columbia ranked #8 in country, #1 in state.
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Columbia Ranked #9 in Nation.
2009 report names Columbia as one of the top college towns.
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Columbia Named to Best Towns of 2008 List.
Outside Magazine ranks Columbia 10th in nation.
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Best Place in Missouri to Start a Business
Columbia 14th in nation; 5th among cities of 250,000 or less.
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Columbia named Most Creative Community.
Columbia first in the state to receive honor.
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Ranked by Forbes as One of the Smartest Cities.
Columbia is 11th in nation.
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6th Best in Nation for College Educated Workers.
Creative workers key for knowledge-based companies.
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Country Homes Top Green Cities.
Columbia ranked 7th for green lifestyles and quality of life.
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